Walden by Henry Thoreau Essay Example | Topics and Well Written Essays - 1750 words

Walden by Henry Thoreau - Essay Example The author harps on the self sufficiency while penning down the book which is clearly evident from the lines: â€Å"There is no odor so bad as that which arises from the goodness tainted. It is human, it is divine, carrion. If I knew for a certainty that a man was coming to my house with the conscious design of doing me good, I should run to my life. No- in this case I would rather suffer evil the natural way.† (Thoreau) The paper attempts to analyze Walden with a critical perspective. Once the reader starts reading the book he/she is acquainted with the knowledge of what made the author reside in a cabin made by him by the Walden Pond. The author feels that most of the people in this world spend their time in â€Å"mere ignorance and mistakes† (Thoreau) where the quest is only for acquiring luxuries. The author feels that the labor is wasted â€Å"from excessive toil† where man fails to acquire the â€Å"true integrity†. (Thoreau) But the author makes it clear that he was not a hermit who wanted to spend the time in the nature zealot but he was guided by a set of philosophical set of ideas. The reading of the book reveals the effort of the author in self discovery which was an experiment to learn how to live life. The author approach of life is that to live free and uncommitted as he is of the opinion that â€Å"It makes but little difference whether you are committed to a farm or the county jail†. (Thoreau) He makes a difference between the mortal and the immortal by saying â€Å"In accumulating property for ourselves or our posterity, in founding a family or a state, or acquiring fame even, we are mortal; but in dealing with truth we are immortal† (Thoreau). The reading of the book reveals the author’s education from the nature when he says â€Å"I had more than ever come within the influence of those books which circulate round the world, whose sentences were first written on bark, and are now merely copied from time to time on to the linen paper† (Thoreau) The book reveals the transcendentalism of the author where he emphasizes on the beauty of the nature by describing the sides of the path being adorned by â€Å"the sand cherry with its delicate flowers†. (Thoreau) The sounds of the nature like the bird chirping make the author feel the harmony and pleasure. The author perfectly enjoys his â€Å"strange liberty† (Thoreau) The description of the nature by the author reveals the perfect harmony and joy the author is experiencing. One may be of the opinion that the books deals with the author’s opinion against the modern life settlement and the luxurious life one spends, â€Å"I see young men, my townsmen, whose misfortune it is to have inherited farms, houses, barns, cattle and farming tool† or the authors explanation of the beauty of nature while he explains the â€Å"strange liberty of nature† (Thoreau), but reading of the complete book would reveal that the book is all about individuality, about leading the life one wants without following the conventions, â€Å"The life in us is like the water in the river†. (Thoreau) The book needs a thorough reading and understanding of the reader and reassessing is required as the narrative style is difficult. The initial reading of the book reveals the sarcasm and the wit of the author where he talks about the â€Å"frivolous† (Thoreau) nature of the human kind. The book focuses on

Socially Responsible Investing Research Paper Example | Topics and Well Written Essays - 1750 words

Socially Responsible Investing - Research Paper Example Empirical research that has been conducted by different people has shown that in selecting a portfolio, potential investors not only consider statistical measures like risk and return but also psychological factors such as sentiment, overconfidence, and overreaction. In short, it is a general observation that heuristic-driven bias, frame dependence, and market inefficiency plays a crucial role in shaping the kind of portfolios that investors make the preference to, the type of securities they find attractive, as well as the biases to which they are considered subject to. For a long period, the process of socially responsible investing has been the subject of significant attention in practitioner and academic literature. The process has so far attracted research process that has been geared towards examining and discussing the financial advantages associated with the process, its effects on social change, pertinent issues and challenges associated with SRI logistics as well as the motives and inspiration that drive investors. While it may be easy to know and comprehend some of the demographic makeup, associated with socially responsible investors, what distinguishes them from non-socially responsible investors as well as what their motives and inspirations are. Our understanding of the decision process behind SRI is still limited; this is influenced by the fact that only a few studies have tested hypotheses about investor behavior in the context of socially responsible investing.

Helen Levitt's Images of Urban Space in the 30s and 40s Essay

Helen Levitt's Images of Urban Space in the 30s and 40s - Essay Example In what way do challenge that tradition? Helen Levitt was a renowned photographer in New York that was especially famous for her interest in street photography that specifically focused on children. Her focus on children developed while she was an art teacher back in 1937 and she had close interaction with the transition children experienced while in the New York streets. Due to her closeness and sometimes working relationship with some other highly rated photographers, Levitt was mentored by photographers such as Walker Evans, and some traits of her work seem to be borrowed from some of her mentors. This first section of the paper will look at one of Levitt’s best-known and appreciated untitled photographic work that would be referred to as Children in New York City for purposes of reference (Levitt, 3). The photograph Children in New York City represents three children, notably two boys and one girl at the doorway of what is believed to be their household. The masks they ado rn depict that it is Halloween time, a tradition observed on 31st October on the night preceding All Saints’ Day. At the bottom stair to the doorway is a boy adorning a jacket, a pair of shorts and with a relaxed stance of crossed legs while holding the staircase rail. He is masked and looks out on the street. The child in the middle is also a masked boy that has his legs on two different levels of the stairs, one where the bottom boy is and one where the other child stands. This boy is wearing long pants with seemingly a matching top. At the top is a girl with a dress trying to put on her mask in a bid to join the others. The building is made of brick evidenced by the appearance on the right of the viewer, with a glass-paneled door seeming to reflect the opposite side of the streets. Superficially, this photograph could be dismissed off as simply showing children that were getting ready for a possible trick or treat practice during the Halloween celebrations. However, there is more of the photograph than appears to the eye. This is one aspect of photography that Levitt seems to have borrowed from one of her greatest mentor, Walker Evans, who thrived to do photography that was educative, inspiring and authoritative. A deeper look and interpretation could derive more than what meets the eye of Levitt’s photography. In as much as the tone of the attire reflected an innocent desire of the awaiting excitement, rather exuberance, for the three children, the positioning of the kids on the stairs and the state of their masking shows a transition that would pass by many viewers. Only a portrait of the awaiting fun moment would pass most minds. However, this is still a fundamental depiction that reflected the enthusiasm that existed in the late 1930s during such festivals. The other perspective of the photograph depicts how isolation of kids at a young age would lead them astray in the absence of the responsible caretakers. Exposure of the children to var ious grown aspects of life might have taught them already too much than their age limits allow. The various steps down the doorway could reveal the various stages the children undergo in their transition from innocent life to a completely dishonest life most adults led. The furthest child from the doorway indicates complete alienation from the caretakers or rather parents and his composure with fully worn masks depicts acceptance into a deceitful world. The cunning look towards the

Socially Responsible Investing Research Paper Example | Topics and Well Written Essays - 1750 words

Socially Responsible Investing - Research Paper Example Empirical research that has been conducted by different people has shown that in selecting a portfolio, potential investors not only consider statistical measures like risk and return but also psychological factors such as sentiment, overconfidence, and overreaction. In short, it is a general observation that heuristic-driven bias, frame dependence, and market inefficiency plays a crucial role in shaping the kind of portfolios that investors make the preference to, the type of securities they find attractive, as well as the biases to which they are considered subject to. For a long period, the process of socially responsible investing has been the subject of significant attention in practitioner and academic literature. The process has so far attracted research process that has been geared towards examining and discussing the financial advantages associated with the process, its effects on social change, pertinent issues and challenges associated with SRI logistics as well as the motives and inspiration that drive investors. While it may be easy to know and comprehend some of the demographic makeup, associated with socially responsible investors, what distinguishes them from non-socially responsible investors as well as what their motives and inspirations are. Our understanding of the decision process behind SRI is still limited; this is influenced by the fact that only a few studies have tested hypotheses about investor behavior in the context of socially responsible investing.

Prison Policy Recommendation Essay Example for Free

Prison Policy Recommendation Essay There is currently a bill in the legislature that would double the maximum prison term for anyone convicted of armed robbery. As a criminologist advisor to a state legislator, I have been tasked with proposing a recommendation on whether or not the current bill on the table will be good for the government and the communities it represents or detrimental. The proposed bill would double the current maximum prison term for any individual convicted of armed robbery. The thought behind such a bill is that a longer prison term will deter people from even attempting, or committing a crime in the first place. This bill would also, in hopes, keep offenders from re-offending for the same crime. As a result of these hopes, the bill has gained much popularity within the legislature. As appealing as the possible resulting lower crime rates sound, there are certain costs that must be considered. The bill proposes longer prison terms for offenders. These longer terms will also come with a higher price tag. The cost of keeping inmates for a longer period will rise exponentially. Another cost, though not monetary, should also be considered; that is the risk of even more violent crimes being committed. If the prison terms for armed robbery were to be doubled and is close to that of the crime of attempted murder, what’s to say an offender would not go all the way if the sentence would be virtually the same? There may be possible solutions for the bill that can be appealing to both the government and the community. The first would be to increase the maximum term served before parole could be offered. For example, instead of a ten-year sentence, with parole after three years; increase it to six or seven years before parole can even be considered. Another option would be to put in place a work program within the prison system. This will be somewhat similar to the outside world, in that if the prisoner does not work, they will not eat or receive rec time. We do not get handed a meal simply because it is supper time. If we don’t work, we don’t eat. Same premise for prisoners. It is my recommendation that the bill not  be approved as it stands but that it is rewritten to reflect changes to the current prison terms. The prison term does not need to be lengthened, but the offenders do need to be made to serve more of their current term before coming up for parole. It is my opinion, and based on crime rates that offenders are often not rehabilitated in such a short period, time, term in prison, and often get paroled and re-offend. This is an endless cycle. If terms were lengthened, it would cost more to house and feed a prisoner, but the costs would outweigh that of releasing them, having them reoffend, costs of trial and a second prison term. Also, the implementation of the work program would help them to realize that prison is not just a free ride, with meals and rec time without hard work and consequences. The parole system must also be overhauled. Parole officers often cannot keep good track of their parolees, and offenders receive too many chances. Perhaps, requiring prisoners to learn a trade would be equally helpful to them outside of prison. The proposed bill for doubling the maximum prison term should not be approved. It cannot succeed as it is. Simply doubling a prison term without further consequences will be a hindrance to the justice system as a whole. A crime is a crime, and an offenders background should not be taken into account. Instead of threatening offenders with a longer possible sentence, change the current rules and statutes for prison terms. Make them serve the majority of their sentence, make them work for basic needs in prison, and educate them. Give them a skill, so that the possibility of reoffending goes down. As popular as the bill may seem, it does not mean that it is the right choice for the government or the communities it represents. All of the options must be considered and weighed carefully before a decision can be made. Instead of creating new laws, perhaps we should first look at ways to enhance and make the current ones better. Only then, can we hope to move forward and create a better nation. References South, T. (2010, June 8). Bill would keep armed robbers in prison longer. Retrieved from timesfreepress.com: http://www.timesfreepress.com/news/2010/jun/08/bill-would-keep-armed-robbers-in-prison-longer/ What are positives negatives to maximum prison sentences? (2011). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index Would doubling the maximum prison term for anyone convicted of armed robbery be a good idea or a bad one, why? (2007). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index

Customer Satisfaction Using a Same Marketing Segmentation

Customer Satisfaction Using a Same Marketing Segmentation INTRODUCTION Nestlà © is a multinational company and is of the worlds largest in food and beverages industry. Heinrich Nestlà ©, whom also known as Henri Nestlà ©, was the founder of Nestlà © Company (Nestle. 2010, Introduction, Nestlà © [Online] available at www.nestle.com), which headquarter is in Vevey, Switzerland in the year of 1866. Nestlà © Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Nestlà © Malaysia head office is now located in Mutiara Damansara, Petaling Jaya, Selangor, and has 6 sales offices with more than 5000 employees nationwide. Besides, Nestlà © manufactures its own products in 7 factories and markets over 300 Halal products across the nation. (Nestlà ©. 2010, Nestlà © in Malaysia, Nestlà © [Online] available at www.nestle.com.my) Nestlà © specialized in foods and beverages industry, a few of the many well known brands Nestlà © has in Malaysia includes Maggi, Nescafà ©, Milo, Kit Kat, Nesvita (formerly known as Ne stum), as well as pet care products such as Purina and Friskies. Nestlà ©s vision (Nestlà ©. 2010, Corporate Philosophy, Nestlà © [Online] available at www.nestle.com.my) is to be the leader in Nutrition, Health, and Wellness Company by delivering world-class products of the highest consistent quality, reliability, and convenience based on business excellence principles throughout the operation. Nestlà ©s mission (The Nestlà © Corporate Essence Our roots and wings 2007, p.4) is to enhance the quality of life with good food and beverages, everywhere, so people could live a healthier life. In order to achieve their vision and mission, Nestlà © Nutrition Research Centre (Nestlà ©. 2010, Research Development, Nestlà © [Online] available at www.nestle.co.jp) pays great attention to understand the consumers nutritional and emotional needs and utilise todays world superior science and technology to produce high quality products to the world. MARKET SEGMENTATION Every consumer has different needs. Hence, it is not possible to satisfy every customer using a same marketing segmentation, which is also known as mass marketing by offering a single marketing mix to all consumers. Moreover, as a global market has become extremely competitive, and consumers are increasingly demanding which is very difficult to satisfy. Therefore, Nestlà © uses target marketing for every product to their customers. For example, in consumer product, Nestlà © baby milk product such as Nestlà © Neslac Excella Gold is segmented only to infants and toddlers. However, baby does not have the capacity or capability to buy the food they needed. Therefore, to market this baby milk product, Nestlà © does not fully focusing on babys basic need which is hunger, but also to the babys parents in terms of how the nutrition provided will give their children the best possible advantages in the childrens life and development. Another example is Nestlà © Milo, the milk beverage with chocolate and malt. Don Howart, the executive director of Nestlà © and Singapore Coffee and Beverages claimed that Milo remains popular among the young and has a 90% (The Sun. 2010, Milo with ProtoMalt to get through the day, Sun2Surf [Online] available at www.sun2surf.com) market share among chocolate malt drinks in Malaysia. Besides the youngsters, old people and active people are also part of the target markets of Nestlà © Milo drinks. However, at first, Nestlà ©s business was launched internationally and realised the fact that food products have to be taken into account to the local eating and social behaviour due to the particular countrys practices, cultures, and traditions. Therefore, (1) Nestlà © has always shown respect for diverse cultures and traditions and trying to integrate itself as much as possible into the cultures and traditions, adding also to the local environment its own set of values. Therefore, (2) Nestlà © embraces cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. (The Nestlà © Management and Leadership Principles 2006, p.9) STRENGTHS Nestlà © is a multinational company, not to mention Nestlà © is also the largest industry in foods and beverages, hence Nestlà © has every capability to attract more consumers compare to the local companies. On account of its high market share and high financial power, Nestlà © also has greater financial capability in altering existing products in terms of packaging, the formula of the particular product and others or creating new products, as well as to adapt or upgrade latest information system technology in manufacturing, order processing and other related fields in order to sustain their competitive advantage by delivering lower cost of goods and services than their competitors in this dynamic environment. Secondly, Nestlà © has quite an effective strategic marketing capability. For example, Nestlà © Maggi instant noodles has built a stable patent and is very well known in many countries especially in Australia and Malaysia. This is because Maggi instant noodles is easy to be differentiated from its competitors such as Cintan Instant Noodles. Moreover, Nestlà © has also developed a very strong brand name for Maggi instant noodles because of strong advertising, which has indoctrinated most of the people to name the other brands of instant noodles as Maggi instant noodle instead of the brands original name. Furthermore, Nestlà © also has a strong Research and Development operations that helps the company to achieve cross-border synergy such as packaging its global products to local preferences. Nestlà © also emphasises on using todays information technology, which Nestlà © believe it will present a long-term opportunity for them to smoothen the companys operation or to increase efficiency in packaging, among any other companys operations. Besides, Nestlà © also has better technological capability, for instance, to renovate the existing products to be more innovative, higher quality, and much healthier product as Nestlà © realised that consumer-centred innovation and renovation is the most important pillar of Nestlà ©s worldwide strategy, which would accelerate Nestlà © to advance from good to better. (The Nestlà © Corporate Essence Our roots and wings 2007, p.34) And because of Nestlà ©s commitments, more people trust on the products delivered by Nestlà © because of its prope r health and safety measures. Besides, Nestlà © also has great leadership attributes. The leaders such as the top executives, branch managers, and others are responsible in building organisation capability. For example, the Chairman and Chief Executive Officer of Nestlà © S.A., Peter Brabeck, (Castelarhost. 2005, Nestlà © LC1 S.W.O.T Analysis, Castelar Articles [Online] available at www.articles.castelarhost.com) emphasises internal growth worldwide, which means to achieve higher volumes of sales by adding value to the products, renovate existing products, and innovate new products, to keep pace in the industry because of rapidly changing of consumer expectations. PROBLEMS AND SOLUTIONS Nestlà © produces hundreds of products, has a global network of suppliers, and multiple distributions and selling channels. Hence, to anticipate and respond in this rapidly changing in market demand condition is very difficult. When forecasting a market demand, Nestlà © will need information to detect shifts in demand early so they could adjust for trends and send the right messages to the suppliers, shippers, and distribution centres before they are flood with unwanted or defective goods or shortages. (Manhattan Associates. 2010, Planning and forecasting: Anticipate and Respond to Changes in Demand, Manhattan Associates [Online] at www.manh.com) However, every company has its weakest links, so is Nestlà ©. The weakest links are issues they are unable to control. (Labs. 2010, Supply Chain Efficiency Starts at the Top, Food Engineering [Online] available at www.foodengineeringmag.com) Firstly, the most common problem is the sources of supply of raw materials. This is due to a sudden and unexpected increased in demand, which will cause extreme supply shortages for commodities that will result in major price increases. For instance, bad weather and natural disasters have always been an issue affecting incoming raw materials. Secondly, the inaccuracy of orders received in inventory. No company can ever achieve the requirement of zero defects especially in foods and beverages industry. For example, when the purchasing department of Nestlà © ordered 10,000 of mixed berries yoghurt from its dealer, but what the retailer received was only 8,000 of mixed berries yoghurt, or on another occasion they might received defective inventori es. Another example is, when Nestlà © tells its dealer that they needed extra orders of a particular product to be shipped right away because of unexpected increased in demand, but in fact, the supplier may already has orders from other customers. This usually happen during special occasion such as Chinese New Year, the demand of Nestlà © Cornflakes cereal will increase because many people will buy this product to make cookies. This will causes Nestlà © to encounter a great loss because of inaccurate order of magnitude because they could not produce the actual output needed. Therefore, in order to solve these problems, it is crucial for Nestlà © to engage with multiple suppliers or dealers in that particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Besides, Nestlà © should also base on their demand and purchase planning on last couple of years of sales to forecast current year of demand and supply. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase the flexibility of material supply management, as well as to enhance the bargaining power of Nestlà ©. However, if there is a surplus, Nestlà © may need to plan a promotion to clear their inventories, otherwise Nestlà © will encounter a great loss such as paying high material handling cost, waste of warehouses space, or inventories that are not sold became defective and may need to be disposed which no profit will earn. Therefore, when there i s a big event organized such as Jom Heboh Carnival. Nestlà © will set up a booth at the carnival to sell its products, which are close to the expiry date at lower price such as Maggi products, Nescafà ©, Milo, yoghurt drinks, Nestlà © ice creams and so on. People often buy the products in big quantity because of the lower price than the market price. As a result, Nestlà © could clear their inventories rather fast and save some space in the warehouses. which is a win-win situation. Thirdly, even though Nestlà © has a logistics department but it doesnt deal with transportation logistics. Nestlà © outsourced its supply chain transport to the third-party logistics (3PL) as Nestlà © tries to cut their supply chain costs and to concentrate more on their in-plant operations. Although Nestlà © doesnt have a transportation logistics department, but they do have a delivery team to cooperate with the third-party logistics in routing protocol. Nestlà © is using a Dynamic Source Routing (DSR), which is a simple and efficient routing protocol designed specifically for use in multi-hop wireless ad hoc networks of mobile nodes. The protocol is composed of the two main mechanisms of Route Discovery and Route Maintenance, which work together to allow nodes to discover and maintain routes on-demand to arbitrary destinations in the ad hoc network. (Maltz. 2003, The Dynamic Source Routing Protocol CMU [Online] available at www.cs.cmu.edu) Therefore, the delivery team is there to help Nestlà © and the 3PL that DSR is working as per company direction as well as DSR performance. Next, it is the poor partnership relationship between dealerships and consumers. Dealers need these capabilities because they, in close partnership with manufacturers Nestlà ©, are a connecting hub of services for the consumers, and other stakeholders. However, Nestlà © solved this problem by using the Dealer Management Systems (DMS) as well as their dealers. DMS is a software solutions that provide tools for managing sales, services, parts and inventory management, business management, integration, and core architecture. DMS help manufacturers and dealers create integrated marketing campaigns to offer inventory to target markets. This will integrate innovations into traditional in-store sales and service processes and offer technologies for non-traditional merchandising, sales, and service strategies through alternative channels for consumer engagement via Web, by phone, or in-vehicle. (Microsoft Corporation. 2008, Microsoft Offers the Dealer Management Solution Microsoft [Online ] available at www.microsoft.com/automotive) RECOMMENDATIONS After the reviews stated above, those were not the only solutions that are available. MDZ has come up with a few recommended suggestions that may work or solve the problems that were encountered by Nestlà ©. Instead of just finding or having multiple suppliers, Nestlà © could acquire the inventories from the other outlets from the other region. Because some regions have different demographics, for instance, race. Some areas have higher percentage of Malays such as Kuantan, Pahang, and some may have higher percentage of Chinese such as Ipoh, Perak. The Chinese New Year (CNY) example stated above, in Kuantan area, there might be less demand during CNY, so to prevent shortage, Nestlà © could just acquire the inventories from Kuantan. However, if there is a surplus, and unable to clear the inventories at a short time, Nestlà © could consider donation for short-run purpose, this could help to clear the old stocks, as well as to help the donation receivers and build better goodwill and name of Nestlà ©. Secondly, Nestlà © is a multinational company; it definitely has the capability in owning a transportation logistics department. Because of the hundreds variety of Nestlà ©s products, 7 manufacturers in Malaysia, as well as thousands of customers such as retailers, wholesalers, distributors and so on, Nestlà © could handle its own transportation service. Nestlà © could gain the whole power in such as mode selections, routing, and others. They could do almost anything such as consolidating different type of products but to the same outlet. Besides, they could save every penny they use in transportation cost compare to third-party logistics (3PL) because 3PL charges according to the quantity, inventory storage space, value added processes such as special handling, and more. It may benefit in the short run, but definitely not in the long run, as Nestlà © centred in the long-term business and strives to achieve effectiveness and efficiency. Lastly, Nestlà © could use both manual and automation system in managing sales, services, and others. This is because one cannot trust wholly to a machine, as it may not be documenting the steps in its own processor. Because some steps cant be automated and may required operator intervention to prevent the escapement processing steps, even though adapting advanced technologies could help saving cost as labour cost is reduced, but if there are still problems occur, it will affect the business such as loss of customers because of the mistake. Therefore, Nestlà © must update the system software regularly and full utilisation of available technology as well as the manual operators, which will effectively increase the efficiency and dependability of the supply chain systems. CONCLUSION Nestlà © exerts great efforts to achieve its visions to be the leader in Nutrition, Health, and Wellness Company by producing better quality of products to the consumers. Nestlà © also study about the consumers needs from time to time and satisfy the consumers as much as possible. Nestlà ©s strengths such as high financial capability, effective strategic marketing capability, strong research and development, as well as great leaderships have helped them through the obstacles. Above all, Nestlà © focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world.

The Absorption of Dada :: Essays Papers

The Absorption of Dada Dada and Surrealism are two similar forms of art, not in appearance, but in the subject matter, and the role of the viewer. The Quote †Dada became absorbed into Surrealism which then became the Dadaism of the successful.† is a statement of truth. Dada was developed in Switzerland, just after the Great War, now known as World War One. It was a cry against reason and logic. The people were misled by the government, science and art. If everything that was supposes to be good and logical was demolished by the insanity of war. There is nothing left but insanity itself. The Dadaist put this into their art. They took things out of context and said, deal with it. The Dadaists would try to shock people to get their attention. They said that if the art had a meaning, that it was the viewer who had to come to their own conclusion. It means something different for every person. The Surrealist attempted to bring the subconscious to the conscious life. According to the Surrealist Manifesto, The artist should break from the demands from conventional society. The Surrealist’s also believed that the viewer had to bring his or her own meaning to the piece of art. They believed that you had to look past logic and let the subconscious flow out. They used ideas from Sigmund Freud, to let them express the subconscious. The Quote â€Å"Dada became absorbed into Surrealism which then became the Dadaism of the successful.† can be explained like this. They both dabbled with the subconscious, but in different ways. The Dadaist’s were using the irrational, which is part of the subconscious.